Bold Strength

2026

(In collaboration with BRANDBLOCK)

In collaboration with:

BRANDBLOCK

Built to delete the background noise around fitness.

Client

Bold Strength

Country

Italy

Industry

Fitness

Services

Brand Foundations

Brand Strategy, Brand Consulting, Purpose, Vision & Values, Positioning, Research & Insight, Naming & Nomenclature, Visual Identity, Tone of Voice, Design Systems, Brand Guidelines, Web Design

Brand Guardianship

Creative Direction, Brand Guardianship, System Evolution, System Building, Brand Guidelines, Graphic Design, Motion Design, Illustration, UI/UX Design, Website Development

Giorgio Bonomi came to us as a personal trainer with a name, an idea and the ambition to build a club around coaching. We built BOLD from the ground up, strategy first, then the identity. Since 2024 the collaboration has kept evolving the brand with the business.

Bring the brand up to the service

A trainer with a following, a name and an idea: a club built around coaching, not a gym with trainers in it. The ask was to make it real and to bring the positioning up to the level of the service. So the work began with strategy: a unique selling offer, a clear position in the area, and service packages that could carry the price of the coaching. The logo came later.

Delete the background noise

Since 2024 the collaboration has evolved the brand as the business grew: from one trainer to a club with a team of six, from the studio in Franciacorta to online coaching, from training to an ecosystem with nutrition, medicine and physiotherapy. Today BOLD is known across its area, Giorgio is one of the most recognised coaches in the province, and the offer holds a premium price that has risen with the brand.