Simca

2024

(In collaboration with BRANDBLOCK)

In collaboration with:

BRANDBLOCK

A new digital language for a cornerstone of the carton machinery industry

Client

Simca S.r.l.

Country

Italy

Industry

Manufacturing

Services

Brand Foundations

Brand Strategy, Brand Consulting, Purpose, Vision & Values, Positioning, Research & Insight, Naming & Nomenclature, Visual Identity, Tone of Voice, Design Systems, Brand Guidelines, Web Design

Brand Guardianship

Creative Direction, Brand Guardianship, System Evolution, System Building, Brand Guidelines, Graphic Design, Motion Design, Illustration, UI/UX Design, Website Development

Brand strategy and identity system for SIMCA SRL, merging decades of manufacturing heritage with a modern visual language that positions the company as both industry leader and strategic consultant.

A cornerstone that needed to speak a new language.

For decades SIMCA SRL has been a name to trust in carton machinery: precise, technical, built on its mastery of corrugated stitching. But the company had grown past machinery alone, into strategic consulting, and its brand had not caught up. It needed to carry decades of heritage and a far bigger promise, in language people could actually follow.

Two staples, one story

The new identity centres on an S drawn from two staples: a quiet nod to the stitching legacy, and to the join between old expertise and new vision. Vibrant purple and contemporary type give it a modern spirit, so the brand feels as forward-looking as it is established.

Heritage and innovation, in the same mark.

SIMCA now reads as what it has become: a forward-thinking leader ready to set the standard in carton machinery, without losing a decade of the trust that got it here.

Credits

Creative Direction & Strategy

Marco Gabanelli

Visual Design

Nicola Pezzotti

Motion Graphic Design

Liana Bonanno

Simca

(In collaboration with BRANDBLOCK)

In collaboration with:

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