First

2025

(In collaboration with BRANDBLOCK)

In collaboration with:

BRANDBLOCK

Up & first to market. Inspired by lightness and the effortless rise of a balloon.

Client

First LLC

Country

United States

Industry

HR Tech

Services

Brand Foundations

Brand Strategy, Brand Consulting, Purpose, Vision & Values, Positioning, Research & Insight, Naming & Nomenclature, Visual Identity, Tone of Voice, Design Systems, Brand Guidelines, Web Design

Creative Partnerships

Art Direction, Campaign Design, Event Design, Social Media Design, Graphic Design, Motion Design, Illustration, Video & Post Production, Design Training

Brand identity for a B2B startup reimagining corporate cold outreach, bringing clarity, colour, and confidence to a market saturated with automation noise.

In a market full of noise, be the message worth opening

B2B cold outreach is a sea of automation and templates. First set out to reimagine it, and to do that the brand had to feel human where everything around it feels robotic. Clarity instead of clutter. Warmth instead of scripts.

Up and first

We built the idea around a balloon: lightness, movement, the effortless rise above the crowd. A system that lifts, in look and in language, and lands the name in a single gesture. This brand doesn't push. It lifts. It floats. It leads.

Light on its feet, precise in its voice

A 3D logotype with a floating aesthetic, a vibrant palette built on gradients, and a visual language of motion and momentum. Paired with a tone of voice that keeps it simple and exact, so the lightness never reads as lightweight.

The first message worth opening

First launched with a motion identity and a way of speaking that feel effortlessly clear, direct, and unmistakably first.

Credits

Creative Direction & Visual Design

Marco Gabanelli

Art Direction & Visual Design

Nicola Pezzotti

Motion Graphic Design

Liana Bonanno

First

(In collaboration with BRANDBLOCK)

In collaboration with:

Next Project:

Forme Studio