Operating as PTR Design, the studio made beautiful marble furniture and had almost no brand to carry it. In an industry where perception is everything, quality was not enough. They needed a name, a voice and a presence that could stand at the premium end of the market and belong there.

Brand audits and workshops surfaced the tension worth building on: precision and creativity, engineering and artistry. That duality became the foundation for everything, from the narrative down to the name.

The name celebrates marble's timeless elegance and the studio where raw material becomes object. The identity pairs minimalism with weight: a custom logotype, a curated palette and a full design system, all pitched at a premium audience without ever shouting.

FORME STUDIO launched with a strong digital presence and an aesthetic that mirrors what it makes. The brand gave the studio the confidence to price for the craft, and let the work speak at its own level.