Volunteering at the European Parkinson Centre, Emiliano Fava kept meeting the same injustice: the therapies that could change a life were the ones too many people couldn't afford. So he set a challenge big enough to make people look. Cycle across Iceland. 1,322 kilometres. Four days. Turn his own endurance into funding for the people who needed it most.

This was never only a sport story. It was about visibility, empathy and energy. So the identity had to hold two movements at once: the epic and the intimate. Big gestures and small steps. Intensity and play. Struggle and hope. One brand vast enough for Iceland and personal enough for a single diagnosis.

We built it around a bright orange drawn from the European Parkinson Centre, paired with playful, human visuals that keep the tone hopeful instead of heavy. Naming, logo, visual identity and creative direction, all shaped to move: on the road, on screen, and in front of the people who fund the work.

Personal endurance became public visibility. Proof that a brand can do more than sell something. It can carry a mission other people want to join.