Creative Farm evolved from La Casa Gialla, Un Sole per Tutti’s youth hub, retaining its purpose while leaving behind an identity too institutional for teenagers. I reframed it as an active, welcoming space where play, creativity, exploration and connection build confidence, self-awareness and meaningful relationships.

I built the identity around Bruno, a modular mascot that changes with each area while remaining instantly recognisable. His rounded construction shaped a flexible language of circular forms, expressive motion, soft yet energetic colours and bold typography, an adaptable system able to reflect different activities, moods and emotions.

In Moroto, Uganda, Creative Farm became a shared space rather than a model to simply export. Different ways of playing, learning and relating reshaped the experience on both sides. Some forms of value cannot be measured or fully translated into words; they emerge when cultures meet, listen and create something together.

Creative Farm now has a language as open and adaptable as the experiences it brings together: playful enough to invite teenagers in, coherent enough to hold every activity, and flexible enough to evolve with the project. More than a rebrand, it becomes a contemporary platform for connection, expression and possibility.