Tecnogaia

2026

A living identity shaped by the movement of wind.

Client

TecnoGaia srl

Country

Italy

Industry

Wind Energy

Services

Brand Foundations

Brand Strategy, Brand Consulting, Purpose, Vision & Values, Positioning, Research & Insight, Naming & Nomenclature, Visual Identity, Tone of Voice, Design Systems, Brand Guidelines, Web Design

Brand Guardianship

Creative Direction, Brand Guardianship, System Evolution, System Building, Brand Guidelines, Graphic Design, Motion Design, Illustration, UI/UX Design, Website Development

Creative Partnerships

Art Direction, Campaign Design, Event Design, Social Media Design, Graphic Design, Motion Design, Illustration, Video & Post Production, Design Training

A specialist wind energy consultancy turning field measurements and complex data into reliable decisions. I redefined its strategy and visual identity around the behaviour of wind, building a precise, dynamic system for its next stage of growth.

A wind identity was never going to stand still

Wind is perceived through what it moves. So instead of representing it, I built the identity around its behaviour: direction, flow and transformation. Motion was not added at the end. It became the rule connecting the logo, typography, imagery and the system around them.

The wind moves, the system follows

A field of lines traces the movement already present in each piece of footage, shifting in direction, length, thickness and offset as the image changes. The result is a visual language that stays consistent without ever becoming fixed: one system, shaped again and again by the wind.

Still in motion

This case study is still taking shape. More of the identity, motion and applications will be added soon.

Credits

Creative & Art Direction, Strategy, Visual Design

Nicola Pezzotti

Motion Graphic Design

Alessandro Delfine

Tecnogaia

Next Project:

Creative Farm